Upstream Ag Insights - April 2nd 2023

Essential news and analysis for agribusiness leaders

Apr 02, 2023

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Index for the week:

A Strategic Framework: Finite and Infinite Games in Agribusiness
Ever.Ag Agribusiness Launches FieldAlytics Engage App To Simplify Communications Between Service Providers and their Growers
Ag Retailers Prepare to Navigate 3 Emerging Risks
Indigo Ag and Farmer Mac Announce Joint Program to Reward Farmers for Sustainable Practices
PacBio and Corteva Agriscience enable groundbreaking plant and microbial long-read sequencing workflow on Revio system
Speeding the Adoption Curve Through Risk Sharing
How to Invest in Deep Tech in Agri-food, Tenaciously
Planet Acquires Sinergise
AgTech Info Consumption — pro tips on how to stay on top of everything!
Bayer Launches New Collaboration With Oerth Bio To Further Advance Innovations in Crop Protection
CNH Industrial to acquire Hemisphere GNSS
Tracking Biostimulants Farmer Survey Highlights and Analysis

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1. A Strategic Framework: Finite and Infinite Games in Agribusiness - Upstream Ag Insights

I originally wrote this article in 2019 on my old blog and then re-shared it in 2021 (so that it was posted within the Upstream archives). I recently received some questions and comments on it so I thought it would be worth re-sharing again. The concept laid out by James Carse regarding Finite and Infinite games is a useful mental model to apply in a host of agribusiness settings.

2. Ever.Ag Agribusiness Launches FieldAlytics Engage App To Simplify Communications Between Service Providers and their Growers

FieldAlytics Engage enables growers to see upcoming activities on their fields, review and approve work orders, view field spatial data, assess the latest weather reports, and view current grain market information from a single dashboard. The innovative platform saves time for service providers and growers by improving the real-time sharing of critical information while reducing unnecessary touchpoints to manage risk.

Fieldalytics Engage is a farmer-facing app that is an extension of the core Fieldalytics agronomy software platform, acting as a communication and relationship augmentation tool for ag retailers.

The app has four core areas for the farmer today:

View geospatial data, like imagery and yield maps for example.
Look at scheduled field actions from the retail service provider, such as custom application or soil sampling.
Approve work orders sent from the ag retailer, such as a custom herbicide application.
Weather from DTN and grain information from Barchart.
A notable combination here is the integration of a farmers geospatial data, such as planting information with the custom application data from their retail, along with harvest data for example all in one spot.

Notably this new offering is aligns with a customer experience framework that I think is important in ag retail: friction reduction.

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