The Theory of Innovation Adoption in Agriculture: An Application
What needs to be overcome to experience seamless innovation pull through?
Three months ago, I published Predictably Irrational: The Dilemma of AgTech Adoption, which was intended to bring to light that we often oversimplify agtech adoption and underappreciate important aspects of innovation adoption within agriculture.
This led me to begin talking more with founders and farmers, reading 3rd party research, and being retrospec…