The Closed Loop Challenge in Precision Agriculture and Sentera's New Launch of Precision Weed Technology
An overview of why disconnected sensing and diagnoses will struggle for adoption in farming.
Sentera, the industry-leading provider of ag analytics, today announced the launch of its Aerial WeedScout technology, a precision weed control solution that reduces post-emergent herbicide application by up to 70% with no adverse impact on outcomes.
This is a cool new product offering from Sentera. I like the concept. However, I also deem it to be challenged in the market.
Aerial WeedScout is a selective herbicide application approach that enables a lower total use of herbicides by farmers who do not have actual precision spray capabilities, like John Deere See and Spray.
Sentera uses aerial imaging and artificial intelligence to detect weeds and create a map to generate machine prescriptions for herbicide applications. This means there is a step needed for the sensing and data collection, and then a concerted effort to integrate into the sprayer system to spot apply.
In the full article I share images and charts to illustrate why the Sentera
A few weeks ago, I shared the following image to illustrate the connection of sensing to action in a cost-efficient and time-efficient way to obtain the best outcome from digital agriculture: