Predictably Irrational: The Dilemma of AgTech Adoption

The agtech road is littered with limping companies and corpses that over-indexed on ROI and under-indexed on human psychology.

Five Things to Overcome to Accerate AgTech Adoption - Linkedin

This week, I read a LinkedIn post by Ken Zuckerberg, Lead Economist at CoBank, regarding Five Things to Overcome to Accelerate AgTech Adoption: