Level Setting the AgTech Landscape

How do tech company numbers in agriculture compare to other industries?

Level Setting the AgTech Landscape

Key Takeaways

• There are thousands of agtech companies— but there are tens of thousands of marketing technology companies and thousands of fintech companies.

• Often it gets stated that there are “too many agtech companies”, but we need to have many ideas and companies started to identify what will work and what will not in order for the industry to innovate and move forward.

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I often hear that there are “too many agtech companies.”

The Mixing Bowl released their 2023 Biological Landscape, where they stated they found over 1,200 bio companies.

Better Food Ventures released their Farmtech Landscape most recently in 2020, listing over 600 companies.

There are a lot of companies in the space. But it’s important to contextualize things.

Recently, the 2023 Marketing Technology Landscape was released with a whopping 11,038 companies.

Fintech is another popular area, and recently I was reading about the Australian Fintech landscape, where KPMG identified 775 fintech companies based in Australia alone. The USA has a GDP about 22x the size of Australia— so imagine the size of even just a North American company list.

Navigating that number of companies sounds challenging; however, as I talked about in The AgTech Paradox: What Biology and Historians Can Teach Us About the Agriculture Industry, numbers are important: