John Deere to Crop Input Companies: “Your Margin is My Opportunity”

Disruption by complements theory applied to agricultural inputs

It is commonly quoted that Jeff Bezos said “Your margin is my opportunity” in seeing the “large” margins of competitive retailers or the margins in other industries that Amazon had not expanded to, inferring Amazon could one day absorb that margin in their business.

There are questions as to whether Bezos said the quote or not, but regardless if we look…