Catalytic Themes to Watch in AgTech and Agribusiness for 2024
2024 marks the start of the fifth year for Upstream— while the venture funding has slowed within the industry over that time frame, the implications of technology, complex interactions between companies, and macro trends continue to drive compelling new themes to pay attention for agribusiness professionals.
Instead of making predictions (though there are some below), I want to highlight the themes surrounding agtech and agribusiness that I am most interested in over the coming year.
They do not show up in any particular order.
What are you most eager to watch in 2024?
Vertical Ag Software Battles
Evolving Crop Input Trends
Differentiation in Formulation Technology and Biologicals
Soil-as-a-Starting Point and the Converging Competition Between Crop Protection and Fertilizer Manufacturers
Honorary mention: Big Ag Developments
Augmented Agribusiness Professionals
Rocky Raising Environment, Floundering Venture Capital Firms, More Venture Studio, More Bootstrapping, More Consolidation
Digital Infrastructure and “Cloud Wars”
Challenged Progress on “Climate Smart Agriculture,” Traceability and MRV