Bushel Creates Automated Contract Entry in their Farm Management Software
What it means for their strategy, their customers and the future of their business.
Bushel® Transforms Farm Management Software with the Launch of Automated Entry of Grain Contracts - Bushel Powered
Bushel has officially announced what their CEO Jake Joraanstad shared on Twitter a few weeks ago:
Big step today at Bushel - Bushel Farm users that are in our business tier are getting early access to automated contracts! This means if you do business with an agribusiness powered by Bushel your account syncs up automatically into your Farm account.
We believe this is the most significant automation of farmer data to happen since you could integrate your machine data. As a farmer you can view multiple contracts across multiple companies in the Bushel network in one place. Think of it like the Mint of ag.
As it happens, you can see your crop marketing efforts show up automatically alongside other positions you've taken. It doesn't get easier than that. You'll get notifications of your profit and loss per crop or field as the market moves as well.
Bushel announced this new functionality through their Bushel Farm app (previously FarmLogs), which allows farmers to view contract and market information directly with agronomic and zone-level information across multiple grain companies they sell to.