An Audience of One.

The power of persona's and who Upstream Ag Professional is for.

One of the most common questions I receive is, “how do you determine what to write about?”

The answer, generally speaking, is very simple: I write for Doug—the ambitious agribusiness professional.

Doug’s more than just a hypothetical reader; he’s the filter through which every piece of information is sifted through and thought about.

With every article, I…