AgVend Unveils ‘Goose’: The first AI co-pilot built for ag retail
An overview of how AgVend is positioned, the pricing strategy, the future initiatives and where genAI currently is on the Gartner Hype Cycle.
Overview of GenAi Companies in Agriculture
Control Points, Agribusiness Software and GenAi Interfaces
Technical Details and Implications for Users
Launch and Capabilities
Pricing and Business Models
Where is GenAI on the Hype Cycle?
Final Thoughts
AgVend Unveils ‘Goose’: The first AI co-pilot built for ag retail - AgVend
AgVend, the leading provider of digital enablement solutions for agribusiness, announces the launch of Goose, an innovative AI co-pilot designed to transform the way ag retail teams go to market. This latest addition serves as a free enhancement to their existing platform underscores AgVend’s commitment to deliver technology that enables agronomy sellers, grain merchandisers, and energy sales reps to do their best work.
The genAI space is continuing to grow within the agriculture industry, with dozens of companies having announced a product or launched a product to the market:
Note: I think in the future an image likes this will be irrelevant because every entity will offer their own, or white-label a system in the future. It’s almost like making an image in 1998 of all the ag companies that have websites— not all had at the time, but today every single company has one. Thanks to Bailey Stockdale of Leaf Agriculture for his help in identifying other companies to add to the image.
Control Points, Agribusiness Software and GenAi Interfaces
Businesses want a single point of action across their company. They don’t want ten different softwares; they want one.
The way to become the “one” is to own a control point.
If a software company doesn’t own the control point, they will struggle with adoption, stickiness and value creation over time making their software more prone to being displaced.
A Control Point is the most important application in a software customer’s feature suite. It is the last software users turn off at the end of the day or the first one they look at in the morning. Some might refer to this as a core operating system.
There are typically only one or two control points in any segment: one in the front office that touches the customer and drives sales, and one in the back office for operations and management.
In the world of large-scale row crop farming in North America, the most influential groups tend to be the retail input providers and the grain originators— these are also the points where transactions occur either to purchase inputs or services or for a farmer to be paid for their grain.
From the early 2010’s into the early 2020’s, many in the industry thought the control point was agronomic software— but it’s not.
In the value chain, farmers work closely with grain origination companies, retailers and dealers, and the control point for those entities is not agronomic software or farm management software— it is the transactional and financial software driving the day-to-day commerce functions of the ordering, invoicing, CRM, contracting grain etc.
On top, those entities back office needs/management needs, aren’t typically connected to agronomic software, but they are to the transactional softwares, like grain merchandising software or ERPs for example.
The organizational workflow builds around the control point.